Books
Marketing Analytics A Practical Guide to Improving Consumer Insights Using Data Techniques
Mike Grigsby
Digital Marketing Analytics Making Sense of Consumer Data in a Digital World
Chuck Hemann; Ken Burbary
1.
Choose from the following topics to create your discussion board prompt for this week.
- Topic 1 – Measuring success for mobile marketing websites
- Topic 2 – How mobile marketing metrics differ from website metrics
- Topic 3 – Differences between mobile website navigation and traditional website navigation
In your initial prompt, you should include introductory information, cite your sources, and ask your questions. Your prompt and questions should be approximately 250- 350 words
2.
Answer the following in a concise paper that: The guardian will be the organization.
- Identifies, analyzes, and recommends three social media platforms for the organization that you used in your Module 2 discussion post.(The guardian online news site was my organization).
- Sets social media goals for your organization.
- Identifies, analyzes, and justifies five (5) analytic metrics for each platform. You may repeat metrics, but they must be aligned with the organization’s goals and address the strengths of the specific social media platform.
- Synthesizes your findings in a conclusion.
