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Apa Design Management 5

I’m working on a writing exercise and need a reference to help me learn.

  • Discuss what you think would be the key features of a website for a chain of 15 country inns.
  • How would values contribute to the features of the hotels in #1 above?
  • Discuss the role of values in designing a satisfying customer experience.


For example, The Heart’s Delight Private Inns are positioned in the luxury market with a high degree of exclusivity and privacy demanded by customers.


The inns feature highly personal service for 24 suites and 10 deluxe cottages. All offer gourmet, chef created meals with choice of menu, free beverages and drinks, water and land activities. The inns have either their own airports or free limousine service from the nearest airport.

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