I’m working on a marketing writing question and need guidance to help me learn.
Question: Explain the concept of transformational advertising. Find an example of a company that is using transformational ads and discuss how the ads might enhance the experience of using the product or service.
I attached my textbook pages, those pages should be the primary reference source.
Please use proper APA citation.
The word count should be 500 words or more.
This is the textbook title:
Advertising and Promotion: An Integrated Marketing Communications Perspective
George E. Belch & Michael A. Belch, 2018