Question 1
1.
An organization’sobjectives should be _________.
Answer
short and few innumber
clear and specific
clear andunreasonable
long and open-ended
4 points
Question 2
1.
Which stage of theproduct life cycle is characterized by retailers gradually carrying the productand consumer demand increasing along with profits rising and competitors takingnotice?
Answer
introduction
growth
maturity
decline
4 points
Question 3
1.
What is the goal ofrelationship marketing?
Answer
to know the namesof all the business’s customers
to segment a marketby age
to create acustomer for life
to introduce a newproduct to the market
4 points
Question 4
1.
Market research,product promotion, and product distribution are all steps in _________.
Answer
the promotional mix
the marketingprocess
an environmentalanalysis
defining a mission
4 points
Question 5
1.
Which of the fourP’s of marketing is the process of getting the product to the consumer called?
Answer
promotion
marketing
destinationmarketing
distribution
4 points
Question 6
1.
Product decisionsinclude _________.
Answer
naming and decidinghow to package a product
naming anddetermining the price of a product
determining priceand selecting advertising media
deciding how topackage and where to place a product
4 points
Question 7
1.
The concept ofconveying the value of products through placement, adequate information, andeasy exchange is known as _________.
Answer
practicality
business’s purpose
utility
goal
4 points
Question 8
1.
Complimentaryshampoo, clean towels, and breakfast are examples of goods in the _________industries.
Answer
hospitality andtourism
sport management
food and beverage
transportation
4 points
Question 9
1.
The totalassortment of products that a company makes or sells is called _________.
Answer
the marketing mix
the promotional mix
the pricing mix
the product mix
4 points
Question 10
1.
Which of thefollowing are the four basic elements of the marketing mix?
Answer
executive summary,situation analysis, marketing strategies, and evaluation and control
demographic,psychographics, behavioristics, and politics
coupons, ads,direct mail, and broadcasting
product, price,place, and promotion
Question 1
1.
Production sheetcalculations include ________.
Answer
expected dailysales
costs of food
counting productson-hand
allowabledeviations
annual kitchenbudgets
4 points
Question 2
1.
A(n) ________restaurant is a popular way for a young entrepreneur to enter the restaurantbusiness.
Answer
sandwich
family
haute cuisine
ethnic
quick-service
4 points
Question 3
1.
Curbside appealincludes ________.
Answer
the availableparking
a highway billboard
the windowdecorations
the appearance ofthe property from the parking lot to the restrooms
the location of thebuilding
4 points
Question 4
1.
Perhaps thefastest- growing segment of ethnic restaurants in the United States,popularity-wise, is ________.
Answer
Italian
Fusion
Mexican
Greek
Chinese
4 points
Question 5
1.
________ is a trendin restaurants.
Answer
More sit down foodrestaurants
Steakhouses againgaining popularity
Segments splittinginto courses
Difficulty findinggood meat cuts
Printing menus inEnglish and Spanish
4 points
Question 6
1.
Describing,recommending, showing, and offering a variety of food and beverage choices to aguest is known as _____________.
Answer
marketingapplication
sales competition
serving
order taking
suggestive selling
4 points
Question 7
1.
Productspecification determines ________.
Answer
temperature andhumidity
cut of meat,weight, fat content
the cost of thefood item
the house manager’scontrol
how to order food
4 points
Question 8
1.
People areattracted to theme restaurants because ________.
Answer
of the location
they like thedecorations
of the nostalgia
of the totalexperience and social meeting place
of the limited menuand costumes of the staff
4 points
Question 9
1.
Forecasting saleshas two components: ________.
Answer
guest counts orcovers and average check amount
advertised couponsand lower prices
weather conditionsand food prices
courteous serversand quick food
season of the yearand specialty food
4 points
Question 10
1.
Each kitchenstation must create ______________.
Answer
sales projections
cost analysis
job analysis
workers’performance ratings
production controlsheets
