100% Original and NO PLAGIARISM (Will be run through a plagiarize checker)
Review thecorporate strategy of AB Electrolux: found here:http://group.electrolux.com/en/category/about/
As the social and demographic trends continue toevolve so do the opportunities afforded to Electrolux. The most significantdemographic shift globally is the growing middle class in Asia, which includesfamilies with incomes between US $6,000 and US $30,000. It is estimated that by2030 there will be 3 billion more people in the global middle class than therewere in 2013. (Ernst & Young, 2013)
Correlated with rising incomes worldwide, home-ownership has also increased at a substantial rate giving rise to increaseddemand for consumer durables such as refrigerators, washing machines, anddishwashers. (Electrolux, 2013)
Electrolux, 2013. Electrolux 2013 AnnualReport. Retrieved from http://group.electrolux.com/en/company-overview-271/
Ernst & Young. (2013) Hitting the sweetspot. Retrieved from http://www.ey.com/GL/en/Issues/Driving-growth/Middle-class-growth-in-emerging-markets
In a 1100 –1200 word essay discuss thefollowing:
1) Use Barney’s VRIO framework to analyze thecompetencies of Electrolux. Discuss whether Electrolux can compete with localChinese consumer manufacturers.
2) Identify whether Electrolux operates in afragmented or a consolidated industry. How would its competitive strategydiffer in each?
3) Identify Porter’s four generic strategies.Discuss which of these would work best for Electrolux.
4) What is the corporate culture of Electrolux?Discuss two distinct attributes of culture within the organization.
This essay should be well-researched, appropriatelydocumented and submitted in APA format.
