Assignment2: Externaland Internal Environments
DueWeek 4 and worth 350 points
Choosean industry you have not yet written about in this course, and one publiclytraded corporation within that industry. Research the company on its own Website,the public filings on the Securities and Exchange Commission EDGAR database (http://www.sec.gov/edgar.shtml), in theUniversity’s online databases, and any other sources you can find. The annualreport will often provide insights that can help address some of thesequestions.
Writean eight to ten (8-10) page paper in which you:
- Choose the two (2)segments of the general environment that would rank highest in theirinfluence on the corporation you chose. Assess how these segments affectthe corporation you chose and the industry in which it operates.
- Considering thefive (5) forces of competition, choose the two (2) that you estimate arethe most significant for the corporation you chose. Evaluate how well thecompany has addressed these two (2) forces in the recent past.
- With the sametwo (2) forces in mind, predict what the company might do to improve itsability to address these forces in the near future.
- Assess theexternal threats affecting this corporation and the opportunitiesavailable to the corporation. Give your opinions on how the corporationshould deal with the most serious threat and the greatest opportunity. Justifyyour answer.
- Give youropinion on the corporation’s greatest strengths and most significantweaknesses. Choose the strategy ortactic the corporation should select to take maximum advantage of itsstrengths, and the strategy or tactic the corporation should select to fixits most significant weakness. Justify your choices.
- Determine thecompany’s resources, capabilities, and core competencies.
- Analyze thecompany’s value chain to determine where they can create using theresources, capabilities, and core competencies discussed above.
- Use at leastthree (3) quality references. Note:Wikipedia and other Websites do not quality as academic resources.
Yourassignment must follow these formatting requirements:
- Be typed, doublespaced, using Times New Roman font (size 12), with one-inch margins on allsides; references must follow APA or school-specific format. Check withyour professor for any additional instructions.
- Include a coverpage containing the title of the assignment, the student’s name, theprofessor’s name, the course title, and the date. The cover page and thereference page are not included in the required page length.
Thespecific course learning outcomes associated with this assignment are:
- Identify how thesix segments of the general environment affect an industry and its firms.
- Identify thefive forces of competition.
- Analyze theexternal environment for opportunities and threats that impact the firm.
- Analyze theinternal environment of a company for strengths and weaknesses that impactthe firm’s competitiveness.
- Use technologyand information resources to research issues in business administration.
- Write clearlyand concisely about business administration using proper writingmechanics.
Gradingfor this assignment will be based on answer quality, logic / organization ofthe paper, and language and writing skills, using the following rubric.
Points: 350
Assignment 2: Externaland Internal Environments
Criteria
Unacceptable
Below60% F
MeetsMinimum Expectations
60-69%D
Fair
70-79%C
Proficient
80-89%B
Exemplary
90-100%A
1.Choose the two (2) segments of the general environment that would rankhighest in their influence on the corporation you chose. Assess how thesesegments affect the corporation you chose and the industry in which itoperates.
Weight:10%
Didnot submit or incompletely chose the two (2) segments of the generalenvironment that would rank highest in their influence on the corporation youchose. Did not submit or incompletely assessed how these segments affect thecorporation you chose and the industry in which it operates.
Insufficientlychose the two (2) segments of the general environment that would rank highestin their influence on the corporation you chose. Insufficiently assessed howthese segments affect the corporation you chose and the industry in which itoperates.
Partiallychose the two (2) segments of the general environment that would rank highestin their influence on the corporation you chose. Partially assessed how thesesegments affect the corporation you chose and the industry in which itoperates.
Satisfactorilychose the two (2) segments of the general environment that would rank highestin their influence on the corporation you chose. Satisfactorily assessed howthese segments affect the corporation you chose and the industry in which itoperates.
Thoroughlychose the two (2) segments of the general environment that would rank highestin their influence on the corporation you chose. Thoroughly assessed howthese segments affect the corporation you chose and the industry in which itoperates.
2.Considering the five (5) forces of competition, choose the two (2) that youestimate are the most significant for the corporation you chose. Evaluate howwell the company has addressed these two (2) forces in the recent past.
Weight:15%
Didnot submit or incompletely chose the two (2) that you estimate are the mostsignificant for the corporation you chose. Did not submit or incompletely evaluatedhow well the company has addressed these two (2) forces in the recent past.
Insufficientlychose the two (2) that you estimate are the most significant for thecorporation you chose. Insufficiently evaluated how well the company hasaddressed these two (2) forces in the recent past.
Partiallychose the two (2) that you estimate are the most significant for thecorporation you chose. Partially evaluated how well the company has addressedthese two (2) forces in the recent past.
Satisfactorilychose the two (2) that you estimate are the most significant for thecorporation you chose. Satisfactorily evaluated how well the company hasaddressed these two (2) forces in the recent past.
Thoroughlychose the two (2) that you estimate are the most significant for thecorporation you chose. Thoroughly evaluated how well the company hasaddressed these two (2) forces in the recent past.
3.With the same two forces in mind, predict what the company might do toimprove its ability to address these forces in the near future
Weight:15%
Didnot submit or incompletely predicted what the company might do to improve itsability to address these forces in the near future.
Insufficientlypredicted what the company might do to improve its ability to address theseforces in the near future.
Partiallypredicted what the company might do to improve its ability to address theseforces in the near future.
Satisfactorilypredicted what the company might do to improve its ability to address theseforces in the near future.
Thoroughlypredicted what the company might do to improve its ability to address theseforces in the near future.
4.Assess the external threats affecting this corporation and the opportunitiesavailable to the corporation. Give your opinions on how the corporationshould deal with the most serious threat and the greatest opportunity.Justify your answer.
Weight:10%
Didnot submit or incompletely assessed the external threats affecting thiscorporation and the opportunities available to the corporation. Did not submitor incompletely gave your opinions on how the corporation should deal withthe most serious threat and the greatest opportunity. Did not justify youranswer.
Insufficientlyassessed the external threats affecting this corporation and theopportunities available to the corporation. Insufficiently gave your opinionson how the corporation should deal with the most serious threat and thegreatest opportunity. Insufficiently justified your answer.
Partiallyassessed the external threats affecting this corporation and theopportunities available to the corporation. Partially gave your opinions onhow the corporation should deal with the most serious threat and the greatestopportunity. Partially justified your answer.
Satisfactorilyassessed the external threats affecting this corporation and theopportunities available to the corporation. Satisfactorily gave your opinionson how the corporation should deal with the most serious threat and thegreatest opportunity. Satisfactorily justified your answer.
Thoroughlyassessed the external threats affecting this corporation and theopportunities available to the corporation. Thoroughly gave your opinions onhow the corporation should deal with the most serious threat and the greatestopportunity. Thoroughly justified your answer.
5.Give your opinion on the corporation’s greatest strengths and mostsignificant weaknesses. Choose the strategy or tactic the corporation shouldselect to take maximum advantage of its strengths, and the strategy or tacticthe corporation should select to fix its most significant weakness. Justifyyour choices.
Weight:15%
Didnot submit or incompletely gave your opinion on the corporation’s greateststrengths and most significant weaknesses. Did not submit or incompletelychose the strategy or tactic the corporation should select to take maximumadvantage of its strengths, and the strategy or tactic the corporation shouldselect to fix its most significant weakness. Did not submit or incompletely justified yourchoices.
Insufficientlygave your opinion on the corporation’s greatest strengths and mostsignificant weaknesses. Insufficientlychose the strategy or tactic the corporation should select to take maximumadvantage of its strengths, and the strategy or tactic the corporation shouldselect to fix its most significant weakness. Insufficiently justified yourchoices.
Partiallygave your opinion on the corporation’s greatest strengths and mostsignificant weaknesses. Partially chosethe strategy or tactic the corporation should select to take maximumadvantage of its strengths, and the strategy or tactic the corporation shouldselect to fix its most significant weakness. Partially justified yourchoices.
Satisfactorilygave your opinion on the corporation’s greatest strengths and mostsignificant weaknesses. Satisfactorilychose the strategy or tactic the corporation should select to take maximumadvantage of its strengths, and the strategy or tactic the corporation shouldselect to fix its most significant weakness. Satisfactorily justified yourchoices.
Thoroughlygave your opinion on the corporation’s greatest strengths and mostsignificant weaknesses. Thoroughly chosethe strategy or tactic the corporation should select to take maximumadvantage of its strengths, and the strategy or tactic the corporation shouldselect to fix its most significant weakness. Thoroughly justified yourchoices.
6.Determine the company’s resources, capabilities, and core competencies.
Weight:10%
Didnot submit or incompletely determined the company’s resources, capabilities,and core competencies.
Insufficientlydetermined the company’s resources, capabilities, and core competencies.
Partiallydetermined the company’s resources, capabilities, and core competencies.
Satisfactorilydetermined the company’s resources, capabilities, and core competencies.
Thoroughlydetermined the company’s resources, capabilities, and core competencies.
7.Analyze the company’s value chain to determine where they can create usingthe resources, capabilities, and core competencies discussed above.
Weight:10%
Didnot submit or incompletely analyzed the company’s value chain to determinewhere they can create using the resources, capabilities, and corecompetencies discussed above.
Insufficientlyanalyzed the company’s value chain to determine where they can create usingthe resources, capabilities, and core competencies discussed above.
Partiallyanalyzed the company’s value chain to determine where they can create usingthe resources, capabilities, and core competencies discussed above.
Satisfactorilyanalyzed the company’s value chain to determine where they can create usingthe resources, capabilities, and core competencies discussed above.
Thoroughlyanalyzed the company’s value chain to determine where they can create usingthe resources, capabilities, and core competencies discussed above.
8.3 references
Weight:5%
Noreferences provided
Doesnot meet the required number of references; all references poor qualitychoices.
Doesnot meet the required number of references; some references poor qualitychoices.
Meetsnumber of required references; all references high quality choices.
Exceedsnumber of required references; all references high quality choices.
9.Clarity, writing mechanics, and formatting requirements
Weight:10%
Morethan 8 errors present
7-8errors present
5-6errors present
3-4errors present
0-2errors present
******When writing the paper, please write each question and answer it under the question. Of course continue to write in APA format but each question should be present on the paper and the answer below it.
