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Management Of Human Resources

The Yankee Groupreports that 66 percent of companies determine website success solely bymeasuring the amount of traffic. Unfortunately, large amounts of websitetraffic do not necessarily indicate large sales. Many websites with lots oftraffic have minimal sales. The best way tomeasurea website’s successis to measuresuch things as the revenue generated by Web traffic, the number of newcustomers acquired by Web traffic, any reductions in customer service callsresulting from Web traffic. As you deploy your Business 2.0 strategy, you wantto build a website that creates stickiness and a sense of community for yourcustomers. Explain why measuring Web traffic is not a good indicator of Websales or website success. How would you implement Business 2.0 characteristicsto create a sense of community for your customers? How could a wiki help growyour business? Could you use blogs to create a marketing buzz? What else canyou do to ensure your website finds financial success?

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