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Marketing Research Discussion Board

Marketing research has experienced a resurgence with thewidespread use of the Internet and the popularity of social networking. It iseasier than ever before for companies to connect directly with customers andcollect individual information that goes into a computer database to be matchedwith other pieces of data collected during unrelated transactions. The way acompany conducts its market research these days can have serious ethicalrepercussions, impacting the lives of consumers in ways that have yet to befully understood. Further, companies can be faced with a public backlash iftheir market research practices are perceived as unethical.The ease with whicha company can access and gather data about its customers can lead to deceptivepractices and dishonesty in the company’s research methods. For this DiscussionBoard please discuss unethical practices in marketing research AND what canmanagement do to avoid/discourage this type of behavior?

answer this question, only needs 200 words. 

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