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Sales Management Case Study 1

Write a minimum 350 word paper on attached case study addressing:

  • Is a relationship selling approach or transactional selling approach best in this situation? Discuss the differences between the two different approaches
  • Would the same approach work for independent and chain drugstores, or should a different selling approach be used? Justify your recommendation

Paper must follow the APA standards regarding formatting, citation, and references.

case study.docx 

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