BA530 Marketing Management Business And Finance Homework Help

Focus Groups

BA530 Marketing Management – Iacobucci, D., Vanderbilt University, (2013).MM 4, 4th Edition, Cengage

ISBN: 9781133629382

Write a 2 page paper.  In your paperdocument the steps you would take to organize a “focus group” for theproduct you are developing for this course.

Include a discussion on:

My PRODUCT is the Goodyear G275 UltraLast all position tire. Thepurpose of creating this product was to create a durable all season tire thatcould stand up to the pressure from the hard driving in the mining industry,garbage industry, logging industry and local government.

  • Who you would invite (and why)

  • What questions you would ask (provide 5 sample questions)

  • What information you hope to gain

  • How you would compensate the participants for their time

    To complete this assignment – eitherconduct the focus group with family or friends or simulate that you conductedthe research. Write at least two paragraphs of your findings. (These twoparagraphs will be counted as part of the two page assignment).

    Include a cover sheet and 2-3 references.  Referencesshould be obtained through the Grantham University online library.  Onlyone website reference will be allowed (not Wikipedia).  Please adhere tothe Publication Manual of the American Psychological Association (APA), 6thed., 2nd printing when writing and submitting assignments and papers. 

Grading Criteria Assignments

Maximum Points

Meets or exceeds established assignment criteria


Demonstrates an understanding of lesson concepts


Clearly presents well-reasoned ideas and concepts


Uses proper mechanics, punctuation, sentence structure, andspelling




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