Communications 2

compare and contrast brand strategies for at least two different markets. Potential markets include business markets, services branding, and technology markets

Requirements of submission:Analytical paper assignments should follow these formatting guidelines: double spacing, 12-point Times New Roman font, one-inch margins, and citations in APA format. Page length requirements: 2–3 pages.A minimum of threeresources should be used to support your ideas.

Instructor feedback: Students can find their feedback in the grade book as an attachment.

Critical Elements

Exemplary

Proficient

Needs Improvement

Not Evident

Value

Brand Strategies

Provides an in-depth comparison/contrast of brand strategies used by multiple markets

(23-25)

Provides a mostly in-depth comparison/contrast of brand strategies used by multiple markets

(20-22)

Attempts to provide a comparison/contrast of brand strategies used by multiple markets

(18-19)

Does not compare/contrast brand strategies used by multiple markets

(0-17)

25

Analyzed Markets

Analyzes brand strategies for three or more different markets

(23-25)

Analyzes brand strategies for two different markets

(20-22)

Analyzes brand strategies for fewer than two markets

(18-19)

Does not analyze brand strategies used by markets

(0-17)

25

Resources

Incorporates more than three scholarly resources effectively that support ideas regarding brand strategies

(23-25)

Incorporates two to three scholarly resources effectively that support ideas brand strategies

(20-22)

Incorporatesfewer than two scholarly resources that somewhat support ideas regarding brand strategies

(18-19)

Does not incorporate resources that support ideas regarding brand strategies

(0-17)

25

Writing

(Mechanics/Citations)

No errors related to organization, grammar and style, and APA citations

(23-25)

Minor errors related to organization, grammar and style, and APA citations

(20-22)

Some errors related to organization, grammar and style, and APA citations

(18-19)

Major errors related to organization, grammar and style, and APA citations

(0-17)

25

Earned Total

Comments:

100%

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