Consumer Behavior Research Plan
Theassignment is to develop, implement, compile, and present a researchdesign and plan for a product determined or approved by the instructor.The project entails the analysis of data from a professionallyadministered survey as well as collection of secondary information.Student will conduct a detailed market analysis using industry-acceptedtechniques, synthesize the findings from that analysis and couple themwith critical and creative thought to make a marketing decision.
The plan will be based on information from course curriculum, primaryand public secondary sources, company web sites, as well as professionalexperiences and insights. Surveys and primary research will beconducted. Specifically, student will create a consumer behaviorresearch project including research design and implementation, marketanalysis, market planning and management. The plan should include howstudent will market the product based on the research.
The following components and issues will be addressed:
1. Research Design.
2. Implementation of the Research Design.
3. Market Analysis.
4. Market Decision and rationale