PART A: CrisisManagement: Taking Action When Disaster Hits
Case Study:Mini- Case – Taco Bell Thanks You for Suing Them
INSTRUCTIONS: Revieweach question thoroughly and answer each question with a minimum of 200-wordcount. Use APA format to include in-text citations and a reference page, acover page is not needed, and use scholarly articles only. Place answersunderneath each question for an easier breakdown. A reference material isattached, please use the material for additional reference. Here is thereference for it: Crandall, W, Parnell,J & Spillan, J. (2009). Crisis management in the new strategic landscape.Thousand Oaks, CA: Sage.
1. In a narrative format, summarize the key facts and issuesof the case – “Taco Bell Thanks You forSuing Them.”
2. Update the information in the case by researching it onthe Internet. Focus your response on the specific issues in the case.
3. Discuss two successful cases of organizations thatmanaged a crisis successfully. What steps did they take to effectively managethe crisis? What criteria did you use to measure the success of their crisismanagement interventions? Compare their success to Taco Bell’s. Were they more or lesssuccessful?
4. Assume that you are the leader of the crisis managementteam (CMT) of a facility that has hazardous materials in storage for future usein manufacturing your products. Formulate a crisis management plan (CMP) thatwould prepare the facility and the organization for potential crises. Bespecific and detailed in the development process.
What is an example ofan organization faced with a crisis that successfully communicated with itsinternal and external stakeholders during a crisis? (This should be anorganization NOT discussed in thereading for this week: BP Oil Spill, 9/11 Terrorist Attacks, Enron Scandal,Hurricane Katrina, Deepwater Horizon Oil Spill, The 1989 Hillsborough SoccerTragedy, The 1992 Los Angeles Riots, The Y2K Crisis, Sheetz ConvenienceStore Chain Crisis in July 2004, and Taco Bell Thanks You for Suing Them….DO NOT USE THESE FOR AN EXAMPLE!!!