1.
Many potential benefits are possible from leveraging and analyzing proprietary data, but most opportunities have not been aggressively pursued. It is always difficult to understand why something hasn’t happened. Please list all the possible reasons as to why companies are not aggressively pursuing such opportunities and why?
2.
Describe Web Analytics? What does’t do, how is it done and what why businesses use it? Give examples and explain the tool used for this type analysis?
