Security and Payment Systems:
1.Outline a customer data and privacy policy.
2.Determine an online payment system.

Implementation:
1.Establish objectives that map to the marketing strategy.
2.Establish key performance indicators (KPIs).
3.Identify any implementation risks and mitigation plans.

Branching Paths: Avocado Sales

Introduction

Small businesses require a well-integrated framework to collect data. In most countries, customer data profile is a legal requirement under most privacy regulations.  A privacy policy allows all the stakeholders to access information and details on how parties use, gather, disclose and manage customers/clients’ data. This paper aims to create a rigid customer and privacy policy profile that aligns with the goals and objectives of the company.

Security and Payment Systems

Customer data and privacy policy

For any small-scale business to be successful in the online shopping sector, there needs to be a rigid collection of information, tools, and details on billing, general bio information. During the point of contact, the business representatives should not shy from collecting data as long as they are not violating their privacy (Priya, 2020). Any form of data increases the speed and scale of penetration into the market and drives traffic to the website. It is of paramount importance to curate policies that align with the growth and development metrics. This customer data and privacy policy will purpose to understand customers and their user experience with the product. In essence, it will target all leads and potential clients.

Initially, the customer data will be characterized by a rigid privacy policy that gives third parties business access. The privacy policy will be founded on efficient communication strategies such as customer/client emails, notices, a newsletter of the existing company privacy containing all the privacy practices surrounding the collection, and the distribution of client/customer data protected by the company management.   In essence, this company will fulfill a legal requirement to shield the customer’s privacy against unauthorized parties.

Although most privacy practices are affiliated with the IT division, the marketing department is the key steward to keeping the companies data secure and private.  From this perspective, the privacy policies’ collective responsibility to work with compliance officers and IT teams to work with the customers to derive viable teams from developing concrete solutions (Jennifer, 2002). On the other hand, the privacy policy will give the customers freedom of expression, communication, and the right to privacy. If customers/clients do not want to share their personal information collected, shared, or published by this company, they will abide by the wishes of the individuals and act if given the mandate to sell or distribute the data to others.

Furthermore, in companies where clients/customer data is sensitive, such as financial institutions, insurance, and healthcare, the workers need to abide by the privacy policies to maintain the customers’ confidentiality.

Online payment system

The most suitable online payment system for this kind of business is online credit card payment using PayPal and MasterCard. (Middle East Technical University, 2010)

Implementation

Objectives that map to the marketing strategy

The core objective of the marketing strategy is to boost traffic that converts to customers. Besides, it is geared to create a loyal customer base to capitalize on loyal customers.

Key performance indicators

The key performance indicators for this business are to gain market relevance and trap a network of loyal customers by influencing their performance behavior. The company’s goal is to increase viewership and brand awareness with the limited content available, as the focus is a product-based business.

Implementation risks and mitigation plans

This business will experience low conversion rates as it does not have a domain-based website. Although the company will spend large chunks of money on ads, most customers do not trust social media-generated ads. Also, hosts of developed websites can impose hefty commissions on the small-scale companies leveraging their sites for marketing.

In surmise, having a rigid marketing strategy for online advertising will create a firm foundation for entry into the market.

References

Jennifer, L., 2002. Why Small Businesses Must Comply with the GDPR.
https://www.privacypolicies.com/blog/small-businesses-comply-gdpr/

Middle East Technical University, 2010. Electronic Payment Systems.
https://ocw.metu.edu.tr/pluginfile.php/354/mod_resource/content/0/Lecture_4.pdf

Priya, P., 2020. Customer data.
https://www.educba.com/customer-data/