Michelle has told you that the board is now ready to see the final presentation of your plan for MM’s new product.
“Theyare very eager to see what we have been working on during the past fewweeks,” she says excitedly. “I am sure they will love the plan and amlooking forward to your presentation.”
“Thanks,” you respond,feeling a few butterflies in your stomach. “I am looking forward to thepresentation also. I think we have covered all of the bases and I amsure we have a solid plan. I have jotted down the order of items tocover that I think will be best for the presentation. What do youthink?”
Objectives of plan
Marketing research used to select target market
Product
Pricing
Distribution
Promotional Strategies
Measuring results
Contingency Plan
“Thislooks like a solid format for the presentation. Let me know if you haveany questions and I will be happy to help,” Michelle says exiting youroffice.
You close the door of your office so you can fullyconcentrate on preparing your presentation. You have a lot of materialto cover, but you have been working on this plan for weeks. Now it’sjust a matter of formulating a cohesive strategy and anticipating anyquestions that may arise during the presentation.
What might somebody else say to show your proposed solution is wrong?
What could you say to show s/he is wrong?
What alternative solution might someone else recommend?
What reasons might someone provide to support their solution?
How would you respond to their reasons?
Is there a compromise or creative solution?
