FitBit Alta Marketing Assignment Help

  • Is advertising an effective communications mechanism for the FitBit Alta? How do you know? What are the metrics for determining its effectiveness in FitBit? How should you budget for advertising for such a product?
  • What other marketing communications mechanisms are appropriate to the FitBit Alta? Why are these appropriate?
  • What ethical issues are created by the marketing communications of the Fitbit Alta? Are these issues considered or taken seriously?

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