1st post – About 500 words
1. Identify and explain Apple’s value chain activities that contribute to its success
2nd post – About 500 words
1. Identify Apple’s tangible and intangible resources
2. Which of these resources create sustainable competitive advantage based on resource-based-view. Explain why.
The case study is on pp. 506-517 of the attached PDF.
Also attached is a powerpoint discussing internal anaylsis.