Kellogg S Case Marketing Homework Help

let’s begin a discussion about Kellogg’s.  You know them as the manufacturer of Kellogg’s Corn Flakes, Rice Krispies, etc.

If you were Kellogg’s and wanted to enter India (let’s assume that they have yet to enter this country of 1.3B people), you have a major concern. The cost to export and ship Kellogg’s cereals to India will be costly. 

How would you suggest that Kellogg’s avoid this tremendous cost to export Kellogg’s cereals to India and still be able to enter the Indian market?

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