Marketing Channels MRKT 310 Week 6 Discussion Question Topic 1

MRKT310 Week 6 discussion question topic 1

TOPIC 1 – Marketing Channels

Actions for TOPIC 1 – Marketing Channels

The Coca-Cola company has a verylarge and complex channel distribution system. Take a look at how the companydescribes its distribution system by clicking on this link: 

http://www.coca-colacompany.com/our-company/the-coca-cola-system

Can you outline the indirect channelsystem based on the information on the website? You might want to refer to Figure6.2 or Figure 6.3 in the main text to organize your thoughts. What value doeseach of the channel members provide to the end customer? What might you suggestthey do differently? 

Many of you might have differentideas as to how Coke products are distributed, so feel free to comment onclassmates’ posts as appropriate.

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