watch the Evening News on television at 6:30pm. They have lots of pharmaceutical ads on because the average age of the viewers of theEvening News is 61 years old — gettin’ up there, I suppose.
Try this: Turn the volume off and watch the ad – the ad shows happiness, people playing with grandchildren, being active, having fun, etc. Then watch another ad and close your eyes, listening to the announcer’s voiceover.
What do you notice? Are the visuals congruent with the announcer’s voiceover? What do you think?