Positioning Statement And Motto Assignment Help

Positioning Statement and Motto

In this assignment, you will create aPositioning Statement and Motto for the following brand: Alfa Romeo. Use theinformation listed, as well as your own research, to assess the brand bycompleting the provided template. At the end of the template, be sure todevelop what you believe would be a new or better positioning statement andmotto for the brand.

Alfa Romeo

General Brand Marketing

Reflected in the distinctive, fluid lines of an Alfa Romeo isthe brand’s long sporting tradition.

Every model is afinely-engineered balance of style, performance, comfort and safety. As aresult of the continuous innovation in the use of light-weight materials andadvanced engine technologies, Alfa Romeo cars are best-in-class in combiningoperating efficiency with a level of performance and handling that all add upto pure driving emotion.

Alfa Romeo

General Brand Marketing

Reflected in the distinctive, fluid lines of an Alfa Romeo isthe brand’s long sporting tradition.

Every model is a finely-engineered balance ofstyle, performance, comfort and safety. As a result of the continuousinnovation in the use of light-weight materials and advanced enginetechnologies, Alfa Romeo cars are best-in-class in combining operatingefficiency with a level of performance and handling that all add up to puredriving emotion.

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