My week two report was about the Marriott international
Useyour Course Project organization selected during Week 2 for this assignment.
COMPANYNAME, WEBSITE, and INDUSTRY
Marriott International, Marriott DriveWashington, DC 20058: Phone:(301)380-3000
Website:www.marriott.com
BACKGROUNDand HISTORY
Briefly describe the company in the caseanalysis. What is their primary business, who were the officers or key playersdescribed in the case study? If the case study company is currently inbusiness, list the company’s current CEO, total sales, and profit or loss forthe last year where data is available. Identify key events or phases in thecompany’s history. Describe the performance of this company in the industry. Visitthe company’s website and use http://finance.yahoo.com and/or some otherfinancial search engine to find this data. (15 points)
NOTE: Make sure to useAPA citations throughout the paper. The textbook should be cited if it is thesource of information. If you are not familiar with APA citation, check out thetutorial APAGuidelines for Citing Sources at the end of the course Syllabus.There are videos to help you with the APA format and business research in the Week1 Llecture.
ANALYSIS VIA PORTER’S FIVE FORCES MODEL
Analyze the competitive environment bylisting the threat of new entrants, the bargaining power of buyers, thebargaining power of suppliers, the threat of substitute products and services,and the intensity of rivalry among competitors in the industry (Chapter 2).Summarize your key points in a figure. (25 points)
STRATEGYUSED
How does thiscompany create and sustain a competitive advantage? What strategy fromthe readings was undertaken by this company? Were they successful? Can allcompanies use this strategy? How is the strategy affected by the life cycle inthe industry? Remember to reference Porter’s generic strategies identified inChapter 5 of the textbook, THIS IS CRITICAL. (40 points)
Specific STRATEGY(S)
Choose six specific strategies from thislist.
Ensuring Coherence in Strategic Direction (pages 26–32)
Value Chain Analysis (pages 81–93)
Resource View of Firm (pages 93–104)
Industry Life Cycle Strategies (pages 187–195)
Turnaround Strategies (pages 193–195)
Vertical Integration (pages 210–214)
Portfolio Management and the BCG Matrix (pages 216–226)
Strategic Alliances and Joint Ventures (pages 226–228)
Achieving Competitive Advantage (pages 256–267)
Entry Model (pages 267–272)
Entrepreneurial Strategy (pages 292–311)
External Governance Control (pages 340–347)
Linking Strategic Rewards (pages 366–372)
Creating Ambidextrous Organization Designs (pages 383–387)
Leadership (pages 392–416)
Apply them in detail to the organization. Besure to think strategically and show the results clearly. Use the strategy as asub-header for each section so it is clear what is being applied. (90 points)
COURSEOF ACTION RECOMMENDED
If you were in a position to advise thiscompany, what strategy would you recommend to sustain competitive advantage andachieve future growth? Be specific and list the steps the company should takefor successful implementation of your course of action. (15 points)
OPINION
What do you think of this case study?Describe what you believe are the lessons learned from this case. (10 points)
REFERENCES
When you have completed the paper using theabove sections, insert a page break and have a separate reference page. Thereferences should be listed in accordance with the APA guidelines as shown inthe tutorial. (5 points)
FORMAT
· Usea title page.
· Font:Use Times New Roman, 12 point.
· Placeyour name in the upper left hand corner of the page.
· Eachsection of your paper should be headed by the bolded, capitalized itemdescribed above.
· Indentparagraphs.
· Insertpage numbers bottom right.
· Paperlength should be six to eight double-spaced pages not including title page,references, or illustrations and tables.
· UseAPA citations throughout the paper. If you are not familiar with APA citation,refer to tutorial, which is contained in the last section of our course Syllabus.
· Includea separate Reference page at the end of the paper.
· Pleaseprepare reference page as follows.
References
Dess,G., Lumpkin, G., & Eisner, A. (2012). StrategicManagement (6e). Boston: McGraw-Hill Irwin.
Side Notes
· Saveyour paper in the following format: Your last name, initials of your first andmiddle name, and the company discussed in the case study.
EXAMPLE: If your name isEdward R Jones and you are writing a case study on Google, then the file namefor your paper would be jonesergoogle.doc
· Placethe paper in the Dropbox designated by the weekly assignment.
