“The Role of MNCs in International Business” Please respond to the following:
- Examine two (2) current trends in international business discussed in the text in chapter 1. Compare and contrast the chosen trends in terms of their suspected catalyst, their impact on their global economy, and their anticipated duration.
- From the e-Activity, analyze the potential benefit of McDonald’s global expansion to Vietnam. Predict key ways in which the new local brand of the McPork line of burgers may provide an advantage over other similar MNCs throughout Asia. Support your response with specific examples of such potential advantages for McDonald’s.
e-Activity
- Go to McDonald’s Website and read the article titled, “McDonald’s Announces Official Opening of First Restaurant in Vietnam”, located athttp://news.mcdonalds.com/Corporate/news-stories/McDonald-s-Announces-Official-Opening-of-First-Res. Be prepared to discuss.
