Read Case #9 (in your textbook), “The Walt Disney Company: Its Diversification Strategy in 2012?” and perform the following analysis:
- What is the Walt Disney Company’s corporate strategy?
- What is your assessment of the long-term attractiveness of the industries represented in Walt Disney Company’s business portfolio?
- What is your assessment of the competitive strengths of Walt Disney Company’s different business units?
- What does a Nine-cell Industry Attractiveness/Business Strength Matrix for Walt Disney Company look like?
- Evaluate the financial and operating performance of the Walt Disney Company.
Chapters 6, 7, and 8 in your text provide detailed discussion of topics/tools that you would need to know in order to complete this assignment.